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Full restyle and redesign of Overcast media asset management website

Overcast was about to launch a marketing campaign to support their MAM product and was in need of a modern and attractive design for their website.

Alpha Cogs was selected thanks to our high engineering expertise in the media industry, our highly creative Design team, and our no TEMPLATE policy.

Our approach can be summarised as follow:

1. Initial meeting with Overcast to understand their needs, goals and direct competitors.
2. Extensive market research based on the information gained.
3. Creation and presentation of our Design vision draft with detailed technical explanation (entirely free of charge).
4. After approval of our artistic direction, we have proceeded with a full redesign of all pages and sections including the production of marketing images for the entire site.
5. Overcast was constantly kept up to date thanks to weekly meetings between our and theirs teams.
6. After this phase our designer closely followed Overcast's development team to give instructions on the design implementation.

Our team produced high definition deigns for every single device format supported: Desktop, Tablet and Mobile, producing over 80 pages plus special components such as Menu, Carousels and sliders.

On top of all this, even if the implementation has been completely done by the client's development team, we proposed a full animation choreography for every element, detailing what effect to use on different sections, technical solutions to implement and optimize the performances  according the different devices, and possible technologies to be used in order to achieve the best possible result in engineering terms.